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Ostrava!!! The Most Simple and Effective Marketing Strategy in Tennis

Who knew that just three little exclamation marks could be considered some of the best marketing campaigns of a tennis tournament. The women's tournament, J&T Bank Open, has decided to do something a little bit different on the court this year. In order to get recognized... or to be remembered for that matter, was to just add three exclamation marks at the end of the court branding, "Ostrava".

Listen, you don't see this tennis. I'm writing this because it only takes just some small differences for people in the tennis world to notice something. Especially the players who will notice it on the court first. I don't think it has affected the players because it is just branding on the court. Yet, my dad will always remember the tournament because of those three exclamation points. Well done, "Ostrava!!!".

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