Prince x UNKNWN is the Perfect Collab
(HIGHSNOBIETY) UNKNWN co-founder and CEO Jaron Kanfer said, “When you distill the style of Miami, there are elements of it that generate from the tennis courts of Florida… Classic “On the Court” style is bouncing back into fashion for both genders especially with the brands that have significant impact on the sporting world… As part of the collaboration, we’ve added our signature touch to Prince’s classic graphics which include an exclusive racquet that speaks to the electricity of our city and timelessness of the game.”
The capsule includes unisex T-shirts, hoodies, and bottoms, a women’s crop top and skirt, as well as caps and a tennis racquet. Classic tennis colors such as white, black, mint green, and coral make up the color palette. The collection ranges in price from $30 for the caps, to $200 for the racquet.
When I saw the logo of this collaboration, I knew it was a perfect fit. Prince has been unknown for the last ten years in the tennis world so it makes complete sense. In all seriousness, Prince was once one of the biggest brands in the world of tennis. From racquets to equipment, they had everything. They were sponsoring everything too. From rising juniors to professional players, they had their name out there in the tennis world. Just look at this list of former Prince Sponsored players:
Juan Carlos Ferrero
Out of all these athletes, only American John Isner and Frenchman Lucas Pouille are sponsored by Prince. Well, at least it seems that way since their social media accounts only post about those two players.
I do like the collection and the initiative they are taking to create an offcourt look. Creating a collab with a street brand like UNKWN is the right move to get a younger demographic to look their way. In terms of getting back into the tennis world as a popular brand, they are going to have to claw their way back into the limelight.